FACIAL RECOGNITION
FOR YOUR VENUE

Give your venue superhuman insights into who is at your premises.

Discover how deep learning algorithms like Facial Recognition can help you manage your venue, big or small.

Facial Recognition Eye Icon

Facial Recognition

Recognise faces from challenging angles. Deep Learning algorithms automatically group unique faces together.

Unique Identify Fingerprint Icon

Label & ID People

A simple way to manage blacklists, VIPs, employees and more. Easily import your membership database.

Alarm Icon

Smart Alarms

A simple way to manage blacklists, VIPs, employees and more. Easily import your membership database.

Sync Metadata to cloud icon

Metadata

Use custom fields to store metadata that empowers your organisation.

Mobile Phone showing Self Exclusion facial reco

Instantly identify.

Identify a person of interest with just a few taps the moment they walk through your door.

Easily import your membership database.

Add Labels

Use custom labels to manage lists of people: Self Exclusions, Blacklists, VIPs, Staff and more.

Be notified immediately when a person of interest is recognized.

Quickly review what happened from your own mobile device

Identity Recognition with metadata
Iphone app to identify people on video camera
Custom alarms based on facial recognition iphone app
Quarantine temperature facial recognition

Smarter Alarms

Easily customise an alarm based on labels, temperature, time, location, cameras and more. 

You decide who receive those notifications and if it’s done by in-app push notifications or email.

Custom Metadata

Every venue is unique. Use custom fields to store metadata that empowers your organisation. 

This information will be visible in the reception giving meaningful information to your staff.

Customer meta data based on facial recognition

Easy to Use

A product that anyone can use and feel in control of.

Even the most advanced features are extremely simple to use, helping your staff to focus on what really matters to your venue.

Record and save surveillance video iphone app

Regular Updates

Facial Recognition is constantly improving with software and AI model updates.

Multi-Platform

Available on TV, desktop, tablet and your mobile. Receive instant notifications based on your alarm settings.

Platform Agnostic

Facial recognition software that works with any RTSP stream, so you can keep using the cameras you trust.

5/5
Rick Di Pietro
Rick Di Pietro
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We just had a CCTV and Intercom system installed for our business. Jeff, Scott and the team did a brilliant job selecting the best system for us, turning up when they said they were going to, and installing and commissioning efficiently and effectively leaving us with a great result. Highly recommended. Rick (R&D Mining) - Wollongong.
Kerrie Clark
Kerrie Clark
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Highly recommend Element Security. Fast reliable service @ competitive prices. Looking forward to working with you on other projects. Rory & Kerrie @ Marcus and Rose Manufacturing Pty Ltd
John Hunters Hill
John Hunters Hill
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Jeff and his team at Element security have looked after my security systems for a number of years and for a number of properties. They have installed new alarm systems, smoke detectors and security cameras all of which are monitored and which operate very effectively. His team are very responsive and know their job. They are also a pleasure to work with and have in your home . I have nothing but praise for their installations, operations and control room teams. They are quick to respond to any requests and flexible when required.
Matthew V
Matthew V
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Big thanks to the team at Element Security. Technician Daniel was very knowledgeable and informative. We are very pleased with the new security system, and with the upgrade to our server room you have provided. Looking forward to working with you on future projects, cheers.
 Chris Hendley
Chris Hendley
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Element Security's CCTV is so easy to use. Their Team are great to work with and are extremely professional. I would highly recommend them to anyone.
Zak Saboune
Zak Saboune
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I have been using element security for my home and business for the last 5 years, i love innovative and forward thinking professionals who are always able to give you best solution especially when it comes to the right technology and security systems for your home or business. Would highly recommend these guys.
Ken Harris
Ken Harris
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Prompt and professional from the first visit to my home, through installation, to the after sales assistance and training. Good people! ... Good products!
Haden McAlpine
Haden McAlpine
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Jeff and his team provide an amazing service. What they sell is state of the art. Their communication is excellent and I could not recommend them highly enough. Thanks Jeff.
Michael Stapleton
Michael Stapleton
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Have worked with Jeff and the crew at two different licensed venues over the past 5 years and would have no hesitation in doing so again, goes beyond what is required and his team are always happy to put in the extra yards as well. If you want up to date top of the tree security at a fair price, go Element!
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Frequently Asked Questions
Not the answers you were looking for? Send us an email.

There are multiple methods in which facial recognition systems work. In simple terms, they compare extracted “features” from a given source image with a reference database. In the context of security cameras, there is usually a server monitoring the streams of nominated cameras to process them through a facial recognition pipeline. That server can be hosted in the Cloud, locally in the customer’s premises, or a combination of both.

Whenever a face is detected on the camera’s stream, it is tracked and assessed on quality metrics and a verdict is determined if there is a match against anyone stored in the database. This verdict relies on predefined thresholds.

Yes, it’s even mandatory in South Australia for venues with over 30 gaming machines as per recent legislation.

There is no specific legislation regulating the use of facial recognition technology per-se, but there are federal and state laws that regulate the use of CCTV in private property, workplaces, and liquor-selling venues, and the handling of Australian’s personal information.

State-based liquor-related legislation requires venues to install and maintain surveillance recording systems to ensure that licensing laws are upheld, and serve as an effective tool for monitoring, documenting, and reporting violent behaviour. The minimum standard for those systems, and the types of liquor licenses that are needed to fulfil this requirement varies from state to state. Liquor-related legislation also mandates venues to enforce all the different types of patron bans and multiple self-exclusion lists.

At a federal level, the Privacy Act 1988 governs the way in which business entities and federal government agencies must handle personal information, through the Australian Privacy Principles (APPs).  Sensitive information can only be collected with the consent of the individual or authorised by an Australian law.  If an Australian organisation engages an overseas contractor to process personal information, they must ensure that the overseas recipient does not breach the APPs and is accountable for any acts or practices of the overseas recipient that would breach the APPs.

Facial recognition as a technology assists a venue to identify and remove persons who have been suspended, banned or self-excluded from their premises, so there is a lawful basis for such an implementation. In addition, the collection of faces is reasonably necessary for venues to perform everyday activities and operations.

Following the guidelines of relevant international legislation such as GDPR and California’s CCPA, it is always advisable to gain consent, at least implicitly.

As clubs and pubs are private venues the use of CCTV itself is regulated by the Surveillance Devices Act which varies from state to state. For example, in NSW the SDA 2007 requires cameras used for surveillance to be clearly visible, and signs must be in place to notify patrons. If these two conditions are met a patron choosing to remain in the venue is consenting under the law. Under South Australian legislation a venue must notify each person who is about to enter a gaming area that a record of their facial image will be made by the approved facial recognition system.

No, identities and watch-lists are created only by user action. As an example, venues using facial recognition technology to manage their Self Exclusion list will create an identity for each registered patron using the image file associated with the submitted record. That way, if a registered patron is detected in a connected camera, there is a reference image to check his identity against.

If no explicit user action is taken, data flowing through the system will expire and be automatically deleted after a configurable period, much like how regular CCTV works.

Depending on the solution, facial recognition systems store databases and results either entirely in the Cloud, entirely locally, or a combination of both.

Onsite servers are typically installed on the same local area network as security cameras, which yields low latency recognition results and avoids the high ongoing costs typical of cloud GPU compute. Storing information locally reduces excessive transfer and storage costs. The downside to these setups is that they are usually siloed, as fully local setups have no way of communicating with each other. On-premise servers are expensive pieces of hardware.

On the other hand, Cloud infrastructures provide fast, highly available data to end user applications. Cloud computing is more expensive than local processing, and involves some sort of data transfer, sometimes locally and even internationally.

Lastly, some vendors choose to work with a combination of both Cloud and on-premise infrastructure. This leverages the best of both worlds, offering cheaper processing and low latency results with a local server, and multi-location model synchronisation and fast notifications powered by the Cloud.

Cloud security breaches consistently make news headlines. However, the challenge exists not only in the security of the Cloud itself, but also in the security policies and audit mechanisms customers put in place when it comes to users and data. In nearly all cases research suggests, it is the user who fails to protect an organisation’s data. So ultimately, both Cloud and local infrastructures are exposed to similar vulnerabilities.

It’s important to ask vendors for information regarding crucial infrastructure elements such as user authentication, encryption protocols applied to collected and transferred information, and the location of their servers. Biometric data is sensitive information and it is important that venues establish internal security procedures to protect their users, their generated content, other systems, and networks. At the same time, it’s important to confirm the vendor’s policy regarding customer data ownership.

Most vendors adhere to a strict Privacy Policy and Acceptable Use Policy following local and international guidelines and reserve the right to terminate access to organisations proven to not be compliant with them.

Mobile Push Notifications are cloud-based services provided by Apple and Google that allow app developers to send messages to their app users. The benefit of AI is that the system can monitor the cameras and notify us when something needs our attention. Cloud infrastructure enables this, along with many other benefits.

The short answer is: 99.6% accurate.

The longer answer is that accuracy depends on the dataset it is tested against. In the real world, it is impossible to know as every site is different with lots of random factors. To scientifically produce an accuracy rating per site, one would have to collect tens of thousands of faces, humanly “label” each face, then run the Facial Recognition system again to yield an accuracy rating. This is not feasible, so we test against available datasets to get a sense of accuracy.

While 99.6% is true, the caveats should be known. Real-world accuracy can be estimated to be over 90% at least.

Not necessarily, unless you choose a vendor that’s locked to its brand.

Camera-agnostic facial recognition systems take a copy of IP cameras’ RTSP h264 or h265 stream, something any modern IP camera has.

That being said, camera placement, lens quality and hardware performance are crucial factors in the future success of a facial recognition implementation, so even if your cameras are compatible, they may need to be repositioned – to better focus on choke points – or replaced if they don’t yield good quality faces.

Every site is different, so it’s hard to generalise without specific details about the characteristics of the areas to be monitored, lighting conditions and camera quality and placement. 1080p is usually the most popular resolution. There are diminishing returns with resolution increases: manufacturers usually use the same sensor size and quality for their product ranges, so a 4K camera would have to fit more pixels on the same physical area as lower resolutions, with each pixel being smaller as a result. Therefore, a 100px face on a 4K image is often very grainy compared to a 100px face on a 1080p image.

Ultimately, what matters most in a facial recognition setup is face quality, usually a direct result of a good quality camera lens and a thorough installation effort.

There is a misconception around Facial Recognition technology and the associated costs.

Facial Recognition technology has quite rapidly evolved over the past few years, with more and more developers implementing recognition solutions, which in turn has created a competitive market space. Similarly, hardware capabilities have increased exponentially, so running AI algorithms that require large amounts of processing power is cheaper than it’s ever been.

As a result, facial recognition technology is now affordable for any venue, big or small. It is also a scalable solution, starting from $3000 upfront with small monthly licensing fees. As an example, a Facial Recognition Solution can be as little as $80 per month.

Call us today to arrange a demo.

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