HEAT MAPPING

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What is Heat Mapping?

A heat-map is a 2D or 3D map that can be generated by CCTV cameras in a specific venue, heat-maps highlight areas of high foot traffic vs areas of low foot traffic over a specific period. These maps are produced using analytic software on the VMS. Like most heat mapping software applications, the areas of highest traffic are displayed in Red and Lowest in Blue.

 

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Why use heat mapping ?

Heat mapping data can help Club and Pub Managers or business owners make better decisions on how to layout their club, or store, or establishment.  By understanding the foot traffic you can make informed decisions on where to place future assets or services. An example would be a new set of Pokie machines or perhaps an additional serving area.

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Marketing ROI

The data can also be used to assist in measuring the ROI of various marketing activities by comparing heat maps on days when promotions are run with legacy heat-map data. The data is also useful when deciding where to allocate marketing spend as well as allocating marketing budgets for the year.

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More Efficient Management of Human Resources

Heat-mapping data allows you to better utilize your human resources, by knowing when certain areas are busiest you can allocate staff to those areas to make sure customers are being served within a reasonable time frame. An example would be allocating more staff to the bistro areas between 5-7 PM when they are the busiest, and then re-allocating some of those staff members to the Bar from 7-10 PM when the foot traffic moves into those areas. There are many benefits to accommodate your needs.

Heat mapping is one of many advanced technological resources available for your business. Element Security also specialise in facial recognition, license plate recognition, intercoms and access control, and CCTV Camera and IP Surveillance systems. Contact one of our highly skilled security technicians to set up your business.

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latest technology available

Heat mapping is one of many advanced technological resources available for your business. Element Security   also specialise in facial recognition, license plate recognition, intercoms and access control, and CCTV Camera and IP Surveillance systems. Contact one of our highly skilled security technicians to set up your business and get ahead of your competition.